Public relations coverage with an emphasis on ethics and contemporary, real-world applications.

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel’s writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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